In this world of intense
competition none wants to be left behind. Especially, when it comes to making
presence felt in cyberspace everyone want their website on the top of various
SERPs.
Search Engine Optimization does exactly that. We at SEO
India Higher Up are continuously working towards enhancing the position of our
client’s website in the SERPs.
So what is Search Engine
Optimization or SEO Secrets?
Doing SEO means performing
host of activities on the website. They are:
· On-Page
Optimization
· Off-Page
Optimization
On-Page Optimization
Activities:
These set of activities
make changes in the web-page only. The various set of activities performed are:
· Meta
Tags/Title Tag Changes
· Website
Structure
Optimization
· Navigation
Architecture
· Page
Layout
Analysis
· Directory
and URL Structure
Analysis
· SEO
Friendly URLs ( URL Rewriting
)
· Keyword
Density In Site
Content
· Existing
Content
Optimization
· Optimization
of HTML Source Code
· Images
Optimization
· Internal
Linking & Anchor Text
Optimization
· Robots.Txt
Creation
· Indexing
Analysis
· HTML
To Text Ratio
Optimization
· XML
Sitemap Creation &
Analysis
· Google
Authorship and Tracking Setup (Mandatory)
· Google
Webmaster
Tool
· Google
Analytics
· Google
Authorship Setup
Off-Page Optimization
Activities:
· Blog
Creation
· Blog
Posting
· Article
Writing and Submission
· Press
Release Writing and Submission
· Paid
Press Release Distribution
· Infographics
Creation and Submission
· Industry
Marketing
· Guest
Posting
· Yahoo
Answers
Search engine marketing
involves increasing the visitors on your website by means of paid campaigns.
First we understand your
business thoroughly and then we advise you on the PPC campaign.
With pay-per-click
advertizing your businesses gets the opportunity to appear within the search
results immediately & it provides the advertiser with complete control over
the keywords, advertisements and budget.
With us you can be rest
assured of the desired results every time you wanted it.